The New Rules of Marketing and PR

The New Rules of Marketing and PR - For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. The New Rules of Marketing and PR - How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

The New Rules Of
Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. It contains some really good information for a small business or a business that is just starting. A to Z assistance for any business. The author includes numerous examples from a variety of businesses in different industries & sizes that have all used these strategies for success. The New Rules of Marketing and PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.

As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising!
The New Rules of Marketing and PR

Product Details

After six months on th BusinessWeek bestseller list, and more than 425,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic is now in a revised and updated 8th edition which is including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Paperback: 320 pages
Publisher: Wiley (November 3, 2008)
Language: English
ISBN-10: 0470379286
ISBN-13: 978-0470379288
Product Dimensions: 8.4 x 5.4 x 1 inches
Shipping Weight: 12 ounces
Amazon.com Sales Rank: #379 in Books

About Author

David Meerman Scott - Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY | marketing & business growth speaker | advisor to emerging companies. The New Rules of Marketing & PR used as a marketing and PR guide in thousands of companies and a text in hundreds in marketing, journalism, and business courses at universities around the world.
The New Rules of Marketing and PR